LANGUAGE NEGATIVELY INFLUENCES ELDERLY HEALTH INTERVENTIONS - ongoing

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Percent of Australians who have experienced ageism

Problem: Attitudes to elders in Western society have a negative effect on their lives, reinforced by use of words such as ‘fragile’. This affects their independence and care.

Analysis: Australian Human Rights Commission reported 83% of Australians believe that ageism is a problem.

Ref https://humanrights.gov.au/our-work/age-discrimination/publications/whats-age-got-do-it-2021

Solution: Use substitute words, e.g., "seniors" and "super seniors," more respectful towards the elderly.

Testing: Conduct surveys of situations reflecting word choice of people's general state, based on the Zerfas Manual on Decision-Making.

Result: Publicize results to influence decision-makers about proper approaches.

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